DUNKIN' - INTERACTIVE CAMPAIGN

DUNKIN' - INTERACTIVE CAMPAIGN

DUNKIN' - INTERACTIVE CAMPAIGN

2019

2019

2019

See More

See More

See More

GOAL

In the fall of 2018, while working at GameCommerce, Dunkin' approached us to ask for an interactive experience for Halloween in order to better reach a younger audience on SnapChat (GameCommerce was a strategic partner with Snap). We were tasked with pitching concepts we believed would be fun and memorable with the KPIs being both reach and engagement.

In the fall of 2018, while working at GameCommerce, Dunkin' approached us to ask for an interactive experience for Halloween in order to better reach a younger audience on SnapChat (GameCommerce was a strategic partner with Snap). We were tasked with pitching concepts we believed would be fun and memorable with the KPIs being both reach and engagement.

In the fall of 2018, while working at GameCommerce, Dunkin' approached us to ask for an interactive experience for Halloween in order to better reach a younger audience on SnapChat (GameCommerce was a strategic partner with Snap). We were tasked with pitching concepts we believed would be fun and memorable with the KPIs being both reach and engagement.

Company

Company

GameCommerce

GameCommerce

Time

Time

6 weeks - 2019

6 weeks - 2019

Skills

Skills

Interaction Direction

UI / UX

Interaction Direction

UI / UX

Interaction Direction

UI / UX

ROLE

As Head of Design, I was tasked with both coming up with concepts to meet the client's goals. I was also responsible for the visual design, UI and UX. I created wireframes, pitched the ideas in a meeting and 15 Dunkin' stakeholders, oversaw the high-fidelity final graphics and animations, was the internal stakeholder for final experience approval.


I worked with 1 designer for game graphics and 1 developer who implemented the game logic and experience deployment. I chose the sound effects and music from a library to stay on budget.

As Head of Design, I was tasked with both coming up with concepts to meet the client's goals. I was also responsible for the visual design, UI and UX. I created wireframes, pitched the ideas in a meeting and 15 Dunkin' stakeholders, oversaw the high-fidelity final graphics and animations, was the internal stakeholder for final experience approval.


I worked with 1 designer for game graphics and 1 developer who implemented the game logic and experience deployment. I chose the sound effects and music from a library to stay on budget.

As Head of Design, I was tasked with both coming up with concepts to meet the client's goals. I was also responsible for the visual design, UI and UX. I created wireframes, pitched the ideas in a meeting and 15 Dunkin' stakeholders, oversaw the high-fidelity final graphics and animations, was the internal stakeholder for final experience approval.


I worked with 1 designer for game graphics and 1 developer who implemented the game logic and experience deployment. I chose the sound effects and music from a library to stay on budget.

PROCESS

WIREFRAMES

When pitching ideas to the customer, I would usually come up with 2 or 3 experiences that I felt would meet their goals. Below is the first wireframe that demonstrates the branded start and gameplay. I created just enough frames in order to clearly communicate how the game experience would work and have accompanying text to match is numbered example.

When pitching ideas to the customer, I would usually come up with 2 or 3 experiences that I felt would meet their goals. Below is the first wireframe that demonstrates the branded start and gameplay. I created just enough frames in order to clearly communicate how the game experience would work and have accompanying text to match is numbered example.

When pitching ideas to the customer, I would usually come up with 2 or 3 experiences that I felt would meet their goals. Below is the first wireframe that demonstrates the branded start and gameplay. I created just enough frames in order to clearly communicate how the game experience would work and have accompanying text to match is numbered example.

HI-FIDELITY & FLOWS

In this part of the process we present a full user flow of the experience to the client. I used hi-fidelity graphics so they can review it and understand the exact feel for the game. Additionally, if there are animations and interactions in the experience, I broke it down into steps so it's easy to follow.

In this part of the process we present a full user flow of the experience to the client. I used hi-fidelity graphics so they can review it and understand the exact feel for the game. Additionally, if there are animations and interactions in the experience, I broke it down into steps so it's easy to follow.

In this part of the process we present a full user flow of the experience to the client. I used hi-fidelity graphics so they can review it and understand the exact feel for the game. Additionally, if there are animations and interactions in the experience, I broke it down into steps so it's easy to follow.

USER TESTING

Before shipping a V1 of the game, we would do extensive user testing, both internally and externally with a select group of opt-in users. During this process I sat in to watch users play, see where they might struggle to understand and gather feedback after the experience was completed. One of the largest goals here was engagement so I wanted to make sure users were having fun playing it. Typically, even with V1 they would often restart the game several times before the session was over unprompted to either try to win a difficult level or beat their high score.

Before shipping a V1 of the game, we would do extensive user testing, both internally and externally with a select group of opt-in users. During this process I sat in to watch users play, see where they might struggle to understand and gather feedback after the experience was completed. One of the largest goals here was engagement so I wanted to make sure users were having fun playing it. Typically, even with V1 they would often restart the game several times before the session was over unprompted to either try to win a difficult level or beat their high score.

Before shipping a V1 of the game, we would do extensive user testing, both internally and externally with a select group of opt-in users. During this process I sat in to watch users play, see where they might struggle to understand and gather feedback after the experience was completed. One of the largest goals here was engagement so I wanted to make sure users were having fun playing it. Typically, even with V1 they would often restart the game several times before the session was over unprompted to either try to win a difficult level or beat their high score.

"Highest engagement for any SnapChat ad ever" - Snap

"Highest engagement for any SnapChat ad ever" - Snap

"Highest engagement for any SnapChat ad ever" - Snap


186 sec

186 sec

playtime

per user


3X replays

3X replays

on average


28%

28%

user

re-engagement


RESULTS

The end result became the highest engagement for any SnapChat ad ever made (told to us by Snap) with an average opt-in playtime of 186s per user, 3X average replays and 28% user re-engagement. After the Halloween experience, we ended up making many different versions of the game for various holidays over the years.


Below are some of the final designs and a video example.

The end result became the highest engagement for any SnapChat ad ever made (told to us by Snap) with an average opt-in playtime of 186s per user, 3X average replays and 28% user re-engagement. After the Halloween experience, we ended up making many different versions of the game for various holidays over the years.


Below are some of the final designs and a video example.

The end result became the highest engagement for any SnapChat ad ever made (told to us by Snap) with an average opt-in playtime of 186s per user, 3X average replays and 28% user re-engagement. After the Halloween experience, we ended up making many different versions of the game for various holidays over the years.


Below are some of the final designs and a video example.

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FIGMA PORTFOLIO

FIGMA PORTFOLIO

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UI/UX PRODUCT DESIGNER

UI/UX PRODUCT
DESIGNER

andyjasper@gmail.com

201.615.3861

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